June 2, 2020 — Heather Gonzalez, VP of Marketing and Strategic Alliances at Technologent, sits down with The Channel Company CEO Bob Skelley to discuss how she has pivoted her marketing strategy to continue to stay in front of clients during the COVID-19 pandemic.
As businesses begin to move into the reopening phase, marketing leaders are rethinking their marketing strategies as well as their company’s value proposition to customers and how best to deliver on it. Gonzalez shares insights on:
- How focusing on helping customers with the reopening phase has shifted her priorities as a marketing leader
- Ways in which her organization has changed its long-term marketing strategies
- How partnering with The Channel Company’s PartnerDemand® Services has helped modify their marketing approach
- How the pandemic has debunked the belief that employees need to be in an office to be productive
Watch the full interview here or below: https://bit.ly/3gPskSc
About TechnologentTechnologent is a Global Provider of Edge-to-Edge
TM Information Technology solutions and services for Fortune 1000 companies. We help our clients outpace the new digital economy by creating IT environments that are agile, flexible, efficient, transparent and secure. Without these characteristics, companies will miss the opportunity to optimally scale. Technologent mobilizes the power of technology to turn our clients’ vision into reality, enabling them to focus on driving innovation, increasing productivity and outperforming the market. Ready to embark on your digital transformation? Visit www.technologent.com and discover how Technologent will partner with you on your journey.
Technologent is a trademark of Thomas Gallaway Corporation in the United States and other jurisdictions.About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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