How Top Media Companies Manage Content Production Workflows

Content is king in the increasingly fragmented and competitive media and entertainment industry. To attract and retain audiences, generate revenues and build brand awareness, today’s media companies must deliver a constant stream of fresh and engaging content through many different devices and channels. Analysts predict that content creation will be a $70 billion industry by the end of the decade.

Creating, editing, tracking and storing all that content requires reliable, seamless and efficient workflows. A variety of integrated software solutions are critical to that effort, helping M&E companies streamline processes, automate workflows, enhance collaboration and more. Here are some of the M&E software features that support efficient content production:

• Workflow Automation: M&E software often includes tools for automating various tasks and workflows, including file transfers, video editing, proofreading, transcoding and other recurring processes. These tools reduce manual labor and speed up production timelines.
• Centralized Content Management: Centralized repositories make it easier for teams to access, organize and share content. This makes it easier to repurpose existing content for publishing over multiple channels to multiple devices.
• Project Management: Project management features help teams plan, schedule and monitor the progress of content production projects. This leads to better resource allocation and project visibility.
• Digital Rights Management: M&E software with DRM capabilities helps protect intellectual property by controlling access to digital content. DRM ensures that content is used in compliance with licensing agreements and copyright regulations.
• Collaboration: Real-time collaboration features allow multiple team members to work on the same project simultaneously. This is particularly useful for tasks such as video editing and content creation that require quick feedback and revisions.
• Asset Tracking: M&E software often includes asset tracking and metadata management capabilities. This enables teams to locate, organize and use digital assets efficiently.
• Third-Party Integrations: Many M&E software solutions integrate with other industry-standard tools and applications, such as editing, visual effects and animation software. Seamless integration enhances the overall production workflow.
• Analytics and Reporting: M&E software provides analytics and reporting tools that offer insights into production performance, resource utilization and audience engagement. This data-driven approach allows teams to make informed decisions and continuously improve their processes.

Through our partnerships with some of the world’s leading M&E software vendors, Technologent offers integrated solutions that support efficient resource management, increased productivity and the seamless creation of high-quality content. Here’s a look at some of our key partners and their offerings:

Avid

Avid’s comprehensive portfolio includes video editing, audio production and media management applications. The company’s MediaCentral platform is a cloud-based hub that seamlessly integrates the various Avid apps and several third-party applications, offering a collaborative environment for teams working on video and audio production.

Weka

Weka’s scalable file storage platform provides the speed and scalability needed for smooth content creation and rendering processes. The Weka File System centralizes content and enables seamless file sharing via a distributed global namespace. Content creators have immediate shared access to project files for more efficient collaboration.

Spectra Logic

Spectra Logic specializes in data storage and management solutions. The company’s RioBroker application seamlessly integrates with its object storage platform, enhancing M&E workflows by facilitating efficient data movement between different storage tiers. Automation capabilities simplify complex data tasks, ensuring streamlined access, retrieval and archiving of media assets.

Quantum

Quantum’s StorNext file storage platform offers high-speed data sharing and collaboration tools, enabling teams to work seamlessly on content creation projects. The Quantum CatDV media management and workflow orchestration platform helps organizations with large volumes of video, still images, audio and metadata to organize, communicate and collaborate more effectively.